The last few months have been a real eye opener developing new connections and marketing effectively. I have been greatly inspired to re-evaluate my networking and social media marketing. Especially since I have two entrepreneurial businesses that are keeping me busy (I love what I do as an entrepreneur). I am constantly researching looking for ways to be creative in my business development which is not always easy because of wealth of information that can be found online.
I don’t get caught up in the hype or fall into prey in spending hundreds of dollars after every “free” webinar. Word to wise… a few good “free” webinars can save on the bank account. Taking a few ideas from like-minded “how to” networking webinar presentations could lead to a few pages of great ideas; however, I don’t discourage investing in training, workshops, classes etc.
I want to share a few tips thus far that I have learned:
1) Get use to networking to brand yourself.
2) Understand there is a difference between branding YOU and branding your Business.
3) If you are not on social media, particularly Twitter, LinkedIn, Facebook, Instagram etc then get with the program. This is why you want to understand who/what you are branding…Actually, I love twitter because there are more connections I have obtained world-wide then LinkedIn/Facebook; however, I use LinkedIn and Facebook for different purposes that makes sense TO ME!
4) Use the below social media outlets multiple ways (my personal opinion):
Facebook: Personal and Business. Also join groups in Facebook.
Twitter: Create a personal and/or business account. Follow tweets on your accounts that represents the same career industry as your company. Tweet more of personal thoughts to your personal tweet account…
Twitter is also a great source to connect with individuals who do not have Facebook or LinkedIn accounts. This is why I feel Twitter reaches a larger pool of individuals who you can find with similar goals and career interests.
LinkedIn: There is a great deal of discussion in the “professional” world as how a person’s LinkedIn page should be represented. Well….my opinion is that there is no uniform answer. You can pay to have someone set up your LinkedIn profile for your personal or business branding. I prefer to find free webinars presented by “Guru” LinkedIn pros to obtain their opinions. Ultimately, use your best judgment that fits “YOU.”
Instagram: Great way to post pictures or ads of your services. Use different pic apps to get creative and subscribe to those that fit your customer/client demographic of your business.
“Get networking in your life!”….Mission…Possible!”